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TUSTIN, Calif., August 19, 2022–(BUSINESS WIRE)–SchoolsFirst Federal Credit Union announced the promotions of William De Leon to senior vice president of branch operations, Amy Hsu to senior vice president of payments, security and Fraud, and Dan Rearick as Senior Vice President of Wealth Management.
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William De Leon, Senior Vice President of Branch Operations (Photo: Business Wire)
Earlier this year, SchoolsFirst FCU announced changes to Credit Union’s leadership structure, with recent promotions and new leadership positions added to support its priority of providing world-class personal service to its members, employees California schools and their families.
“These dedicated leaders have the knowledge and experience to help us improve how we serve our members in the critical areas of branch services, cash flow and retirement planning,” said Bill Cheney. , chief executive officer. “William, Amy and Dan have been essential to the growth and success of Credit Union, and we look forward to their continued contributions to our mission to provide personalized service and world-class financial security.”
William De Leon, in his new role as Senior Vice President of Branch Operations, will be responsible for leading branch service innovation, ensuring the satisfaction and engagement of the one million members who visit our more than 70 branches. across California. De Leon has worked at Credit Union since 2003. He earned a Bachelor of Science in Business Administration and Management from the University of Phoenix and an MBA with a major in Organizational Leadership from Brandman University. He is also a graduate of Western CUNA Management School and a registered business coach with the Worldwide Association of Business Coaches (WABC).
Amy Hsu, in her new role as Senior Vice President of Payments, Security and Fraud, will lead the delivery and innovation of all digital money movement and security, including bill payment , Zelle and credit and debit card services. This includes leading the Payments, Security and Fraud departments. Hsu has worked at Credit Union since 2014, has a Bachelor of Arts in Economics from Cornell University and completed MBA courses at UCLA Anderson School of Management.
Dan Rearick, in his new role as Senior Vice President of Wealth Management, will be responsible for the strategic leadership and oversight of the Member Retirement Planning, Pension Plan Administration, Trust Services and investment services, IRA services and insurance services. He will also oversee the credit union service organizations: SchoolsFirst Insurance Services, LLC and SchoolsFirst Plan Administration LLC. Rearick has been a member of the Credit Union since 2004. He holds a Bachelor of Arts in Finance and Economics from Northern Arizona University. Rearick is also a graduate of Western CUNA Management School and holds multiple Financial Industry Regulatory Authority (FINRA) licenses as well as a California Life & Disability Insurance license.
For more information about SchoolsFirst Federal Credit Union, visit schoolsfirstfcu.org.
About Schools First Federal Credit Union
SchoolsFirst FCU is the fifth largest credit union in the country. Serving school employees and their families, the organization is dedicated to providing world-class personalized service and improving the financial lives of its members. Today, they serve over 1.2 million members with a full range of financial products and services, ranging from savings and loans to investment, retirement and insurance products. SchoolsFirst FCU was founded in 1934, when 126 school employees pooled $1,200 and created a member-owned co-op to help improve everyone’s life. In 2021, Credit Union reported nearly $29 billion in assets and remains California’s largest credit union. For more information about SchoolsFirst Federal Credit Union, visit schoolsfirstfcu.org.
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