Meet the MBA Class of 2024: Snigdha Ojha, UC Riverside School of Business

“Passionate about creativity, art and creating an aura of positivity and empowerment with confidence.”

Hometown: Rewa, Madhya Pradesh, India

fun fact about yourself: I’m always up for a conversation with anyone and everyone!

Undergraduate School and Major: Institute of Excellence in Higher Education, Economics, with Honors

Most recent employer and job title: SHEIN International, Indian Office, Senior Marketing Analyst

What word best describes the UC Riverside MBA students and alumni you’ve met so far? In a word, it would be dynamic. Every person I met after coming to UC Riverside had something new to offer in terms of learning and understanding the subject. Coming from different backgrounds and cultures, every conversation with other students and alumni has been an expression of experiences that help us grow as a whole. In my many interactions with students, I gain insight into-+ their culture, and we have immense respect for each other. This creates an environment where everyone can work on themselves without hesitation. Being accepted wholeheartedly by the faculty and alumni has impressed me, and they give me unconditional support; they are patient enough to answer any questions and guide us through course management while enjoying our two years at UCR.

Aside from your classmates, what was the key part of UC Riverside MBA programming that made you choose this business school and why was it so important to you? Personally, I’m a content nerd: I love watching content on YouTube. When I was researching business schools in California, I visited many schools, but the UCR aerial tour stuck with me and made me explore the school in more detail. While browsing the website, I watched an interview with a former student about how he started his business right after graduating from high school and got support from professors for his business even when he wasn’t not a very good student academically. This story compelled me to speak to the Director of Admissions, and this interaction was the decision maker as she was interested in guiding me to the right program. I have concluded that the people at UCR have the best interests of all students at heart. I knew if I was going to leave the comforts of home, it had to be in a place like UCR, where everyone is accepted and encouraged to succeed.

What class, club or activity have you enjoyed the most so far at UC Riverside? So far I have enjoyed taking the Information Systems and Organizational Behavior courses. The two professors have different teaching styles, but both keep us engaged in class and encourage interaction. Lecturer Alexandru Roman’s stand-up teaching style with jokes keeps us all engrossed in the class, and each case study discussion helps me think critically and develop a deep understanding of the topic. In my course on Information Systems, Professor Rich Yueh shares stories about brands that keep us hooked in the lecture and help us learn the subject better. The AGSM Student Ambassador program is also a good opportunity, and serving as an ambassador gives me the chance to interact with and learn from so many people at the same time.

Describe your biggest achievement in your career so far: As someone who loves watching content, working for a TV channel and a fashion brand has been one of my biggest accomplishments. Good content is incomplete without the story featuring great locations and attractive, well-dressed characters. In reality, consumers may be challenged to make a choice between an attractive outfit and a good quality outfit. SHEIN is an answer to this question, especially for women, as it offers beautiful clothes at affordable prices.

My job included research and consumer insights for the Indian market. One of the most interesting things about my job was seeing how the brand grew in two years in India and internationally. Interacting with consumers, understanding their needs from the brand, and then developing solutions that integrate those needs and demands has been one of my most interesting experiences. The immense love customers have for the brand has given me the opportunity to understand the voice of the consumer using traditional research methods as well as the burgeoning social media channels. I had the opportunity to understand fashion trends, how e-commerce works and how all tastes and reactions are interpreted to develop a brand growth strategy.

Describe your greatest achievement as an MBA student so far? I would consider admission into the competitive pool of the A. Gary Anderson Graduate School of Management a great achievement, and becoming a Graduate Student Ambassador is the icing on the cake. When I thought about going back to graduate after nine years of work experience, I was very nervous about adjusting to school life. But, during my first few days on campus, I was introduced to so many facilities and opportunities for students, and I continue to be motivated to get up early in the morning and prepare well for a good productive day.

What is your class’s favorite place outside of school? Why are you meeting there? Before long, the barn became my favorite place to hang out. In the evening, the barn has a lot to offer, and students and staff come together to get to know each other as colleagues. It is also a good way to learn the formal culture in an informal setting. Tuesday has become my new Friday because I can take a break from the start of the week by sitting down and chatting with everyone. A fun fact about the Bar: the drinks on offer are brewed at the UCR. Sometimes there are also concerts or performances with affordable student ticket prices, which also gives me a taste of the LA lifestyle I had heard about. And that’s all on campus.

What led you to pursue an MBA at this point and what do you hope to do after graduation? I planned that after I had spent enough years working, I would get an MBA. After coming to UC Riverside, I feel like my decisions and choices paid off. I wanted to do an MBA to access the managerial level, but for two years, I doubted my choice. When I was making a list of schools to apply to, I was looking for a university that welcomes experienced students because I need a more practical and applied approach to studies at this level. I found all of this at UCR.

I want to get a marketing management position in entertainment, sports or fashion. My professional interests flow from my personal interests. For me, watching a good cricket match is as much fun as watching a good movie; a Netflix party or a costume party helps me feel good in different ways. I have observed the same with many consumers, so my interest is to be able to contribute in an entertaining way. My definition of success is simple: if you’re happy doing what you’re doing and you sleep well, then you’re successful. A person working in an NGO that helps others for less pay is as successful as a person working in a company that makes more money because they are both happy doing what they want to do. I hope to inspire all small town girls who dare to dream big: just take the first step towards the dream, and the rest of the journey will be amazing.

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