Northampton, MA –News Direct– CNH Industrial
CASE Construction Equipment, a brand of CNH Industrial, is working with award-winning CMA and ACM singer/songwriter/producer Jon Pardi to bring more attention to construction careers with the ‘Get Down Up North’ contest: Five lucky winners will take home each an all-expenses-paid trip with a guest to the CASE Customer Center in Tomahawk, Wisconsin, to learn how to use construction equipment with the country music superstar.
“We must continue to teach children that careers in construction bring great pride, lifelong earning potential, and the ability to build their own world and their own path,” Pardi says. “I love every opportunity I get to go to Tomahawk, and look forward to spending time with another wave of guests eager to learn more about careers in construction.”
The competition coincides with the launch of Pardi’s ‘Ain’t Always the Cowboy’ tour – with CASE as title sponsor. The tour is now touring the United States and concludes with a headlining show at the Ascend Amphitheater in Nashville on October 1.
“We are passionate about building the workforce in the industry, and Jon is a great ambassador who grew up in the industry and understands the value of hard work,” said Terry Dolan, Vice President, North America, CASE Construction Equipment. “Get Down Up North” will be a great time, but it will also be a chance to get a taste of a career path some might not have considered – and we all welcome it with open arms.
Those interested in the competition can register online and the winners will be announced at CONEXPO-CON/AGG 2023, with the training event taking place in the summer of 2023. The training includes a basic overview of equipment and safety practices, as well as skill challenges and batting time. to give operators an idea of the use of the equipment.
The competition continues the longstanding partnership between CASE and Pardi, which has included an exclusive performance at CONEXPO-CON/AGG 2020, ongoing earthworks projects with Pardi – who is an experienced equipment operator, as well as an event inaugural training session with Pardi at Tomahawk in 2021.
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